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Business Knowledge

A living profile of your business, with receipts.

Réson learns your business from minimal input and keeps what it knows organised, sourced and up to date. Everything it creates starts here.

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Illustration of a business profile where each fact shows its source and status, and a correction is remembered.

How it learns

Evidence over invention.

  • Learns from the web

    Start with a name or a link. Réson reads your website and public information and proposes what it found.

  • Learns from your files

    Menus, brochures, decks, spreadsheets, brand guides and documents become part of what Réson knows.

  • Imports ChatGPT conversations

    Already explained your business to ChatGPT? Bring the export. Réson separates business conversations from personal ones and learns only from those you select.

  • Remembers corrections

    Fix a fact once. The old value is retired and won't come back from an older or weaker source.

  • Raises conflicts

    When a new source disagrees with something you confirmed, Réson asks you instead of overwriting.

  • Public, internal or private

    Mark facts that should never appear in public content. They stay available to you and your team.

Every fact knows where it stands.

Réson never stores a guess as a fact. Each item in your profile carries a status and, where there is one, a link to its source — so you can see why Réson believes something, and change it.

  • ConfirmedYou confirmed it or told Réson directly.
  • SupportedFound in a source you can open, not yet confirmed.
  • PreferenceA choice you approved, like your tone or colours.
  • SuggestionAn AI proposal without a source. Never treated as fact.
  • OutdatedCorrected or replaced. Never used for new content.

How it works

Minimal input, maximum context.

  1. Share what you have

    A name, a link, a sentence, files or a ChatGPT export. Anything helps; nothing is required.

  2. Réson reads and verifies

    Facts are extracted with the passage that supports them, then marked by how sure Réson is.

  3. You confirm or correct

    Inline. Confirm what's right, fix what's not, hide what's private.

  4. Everything uses it

    Studio, campaigns, outreach and the assistant all start from your profile.

Keep exploring

Teach Réson your business once.

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