Small business marketing
How to Turn a Public Source Into a Campaign Draft
Attach the key facts from a public page to a campaign goal, review the proposed strategy, and check the first draft against the source.
3 min read
Topic
Small business marketing
Practical marketing guides for owners who do it themselves.
13 articles
Small business marketing
How to Review B2B Prospects Before Outreach
Review a company shortlist one row at a time. Check the official domain and the evidence for fit, then document the contact route and approval separately.
6 min read
Small business marketing
Comment préparer une vidéo de démonstration de 30 secondes
Préparez une courte vidéo à partir d’une action réelle. Choisissez les plans, écrivez la narration et vérifiez ce que le public pourra constater à l’écran.
3 min read
Small business marketing
How to Build a B2B Prospect List from Scratch
A research brief, a real industrial pump example, and a simple shortlist structure your team can verify before outreach.
3 min read
Small business marketing
Plan marketing PME au Québec : modèle et plan sur 90 jours
Un plan marketing de 40 pages finit souvent dans un tiroir. Voici un modèle d'une page pensé pour les PME québécoises et une feuille de route concrète sur 90 jours pour publier et relancer vos clients sans y passer vos fins de semaine.
11 min read
Small business marketing
Follow-up email templates for small businesses: 8 that get replies
Most small business follow-ups get ignored because they ask the client to do the thinking. Here are eight short follow-up email templates you can copy today, along with timing rules and Canadian CASL guidelines.
11 min read
Small business marketing
AI brand voice: make AI marketing sound like your business
Telling an AI to sound 'friendly and professional' only gives you stiff, generic copy. Here is how to build an AI brand voice from your real writing, your banned words, and your verified business facts.
9 min read
Small business marketing
Google Business Profile checklist for small businesses
Most Google Business Profile guides still recommend tactics that can get your listing suspended or refer to features Google retired in late 2025. Here is a practical, rule-compliant checklist for Canadian small businesses, plus a 15-minute weekly routine.
10 min read
Small business marketing
Jasper alternatives for small businesses: 2026 review
Jasper's entry plan now caps you at one seat and two brand voices before pushing you to a custom enterprise contract. Here is how the main alternatives compare on price, facts, and daily workflow.
12 min read
Small business marketing
Marketing automation for small business: what to automate first
Most small businesses do not need enterprise drip software. Start by automating recurring drafts and follow-up reminders while keeping final approval in your own hands.
8 min read
Small business marketing
CASL compliance checklist for Canadian small businesses
Before your Canadian business sends a marketing email or text, you need four things: verifiable consent, complete sender identification, a working unsubscribe link, and a timestamped record. Use this practical checklist to review your setup in ten minutes.
6 min read
Small business marketing
AI marketing tools for small business: a practical test
Compare AI marketing tools on one real task, with a printable scorecard for cost, quality, privacy and approval.
4 min read