Featured · Small business marketing
How to Turn a Public Source Into a Campaign Draft
Attach the key facts from a public page to a campaign goal, review the proposed strategy, and check the first draft against the source.
Réson3 min read
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Réson
The Réson Blog
Plain-language guides to AI marketing, AI search visibility and bilingual marketing for small businesses in Canada.
Small business marketing
How to Review B2B Prospects Before Outreach
Review a company shortlist one row at a time. Check the official domain and the evidence for fit, then document the contact route and approval separately.
6 min read
AI search and visibility
How to Test AI Recommendations for Your Business
Ask an unbranded buyer question, check which company each answer identifies, and use one evidence gap to improve a public page.
4 min read
Latest articles
Small business marketing
Comment préparer une vidéo de démonstration de 30 secondes
Préparez une courte vidéo à partir d’une action réelle. Choisissez les plans, écrivez la narration et vérifiez ce que le public pourra constater à l’écran.
3 min read
AI search and visibility
How to Audit Your Site Name in Google Search
Check the site name, result title, and destination URL separately, then make your homepage and the pages that link to it agree.
3 min read
AI search and visibility
How to Measure Branded Search in Google Search Console
Measure searches for your exact business name, check which URLs Google showed, and compare equal periods in Search Console.
3 min read
AI search and visibility
How to Compare Two Landing Pages for SEO
Compare the HTML titles, headings, descriptions, and indexing signals of two pages, then choose one edit to verify and measure. Includes Réson’s actual public profile audit.
3 min read
AI search and visibility
Comment analyser Google Search Console pour une PME
Une méthode pour comparer deux périodes, relier les recherches aux bonnes pages et choisir une amélioration à mesurer.
3 min read
Small business marketing
How to Build a B2B Prospect List from Scratch
A research brief, a real industrial pump example, and a simple shortlist structure your team can verify before outreach.
3 min read
AI search and visibility
How to Check if Your Website Is on Google
Find out whether Google has indexed your site, what your sitemap can tell you, and what to fix when customers cannot find your business by name.
3 min read
Inside Réson
How We Replaced 20 Article Cover Images in Réson
How we refreshed the Eternal Gardens Journal’s 20 covers, checked real listing crops, and verified every new image on its published page.
3 min read
Bilingual marketing
Bilingual marketing in Canada: a small-business workflow
Most Canadian small businesses want to reach both English- and French-speaking customers, but stop because they think it takes twice the time. Here is a practical workflow to create English and French marketing from one set of business facts.
11 min read