Free planning tool
A one-page marketing campaign brief
A campaign brief gives a small team one place to agree on who it is trying to reach, what to ask them to do, and how to tell if it worked. Fill in six fields and copy the result into your own tools or Réson Studio.
Write your campaign brief
Use the sample from a fictional bakery to see what a completed brief looks like, then replace it with your own campaign.
This worksheet runs in your browser. Copy the brief before leaving the page.
What belongs in each field?
A goal you can count
Choose one outcome and one deadline. Use reservations, qualified inquiries, or another result you can measure. Keep views and clicks as clues about where a campaign worked.
A person with a reason to act
Write down what the audience already knows, what they need, and when the offer matters. Those details help the team write a post and a follow-up that belong together.
One next step
Describe what someone gets and where they go next. Before writing the post, check that the page has the same price, deadline, and terms as the campaign.
A short list of deliverables
Pick channels you can actually maintain. Give each piece a job. A demo shows what happens, a post explains who it is for, and an email reaches people who asked to hear from you.
A way to learn
Decide who checks the result and when. If the landing page got visits but few sign-ups, inspect the offer and the sign-up flow before making more posts.
A named reviewer
Assign someone to check facts, links, claims, and consent before launch. Keep the owner and review date on the brief so the work can move without a meeting.