Tag
8 articles
Small business marketing
Most small business follow-ups get ignored because they ask the client to do the thinking. Here are eight short follow-up email templates you can copy today, along with timing rules and Canadian CASL guidelines.
11 min read
AI search and visibility
ChatGPT is great for brainstorming angles, drafting rough copy, and rewriting notes. It fails when you expect it to remember verified business facts, produce on-brand graphics, or run a marketing calendar.
10 min read
Small business marketing
Telling an AI to sound 'friendly and professional' only gives you stiff, generic copy. Here is how to build an AI brand voice from your real writing, your banned words, and your verified business facts.
9 min read
Small business marketing
Most small businesses do not need enterprise drip software. Start by automating recurring drafts and follow-up reminders while keeping final approval in your own hands.
8 min read
Inside Réson
Réson is an AI marketing workspace for small businesses in Canada and Québec. Here is what it does, what it doesn't do yet, what it costs and how it treats your data.
6 min read
AI search and visibility
Google says there are no extra requirements for AI Overviews. Here is what that means for a small business, from robots.txt to your Business Profile.
7 min read
AI search and visibility
What OpenAI actually says about ChatGPT search, and four fixes that make your own pages the source: crawler access, citable sentences, consistent profiles and FAQs.
7 min read
AI search and visibility
How to check what AI assistants say about your business: the questions to ask, the five things to record, and how to read an answer claim by claim.
7 min read
