Plan a campaign around one goal
If a café wants more people at its Saturday tasting, decide which audience to invite and what action counts as interest. Build the week around a clear next step, such as opening the reservation page.
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Small business marketing
Marketing playbooks for small teams
Choose the job you need to do this week. Each playbook starts with a short, practical step and links to guides or a template you can use right away.
Find out whether customers can find you on Google
Start with the page that answers a buying question. Search for your brand and service from a signed-out browser, then inspect that exact page in Search Console. Keep the date, query, and URL next to any change you make.
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Research companies and prepare useful follow-ups
Describe the work, region, and exclusions that make a company a good fit. Save a source next to each reason for including a company. Decide how to follow up after you have reviewed the fit and your contact records.
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Create content in one recognisable voice
Choose two pieces of copy that sound like your business and one that feels wrong. Note the difference in the opening, the level of detail, and the words you use for customers. Use those examples when drafting the next piece.
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