AI search and visibility
How to Audit Your Site Name in Google Search
Check the site name, result title, and destination URL separately, then make your homepage and the pages that link to it agree.
3 min read
Réson
The Réson Blog
Plain-language guides to AI marketing, AI search visibility and bilingual marketing for small businesses in Canada.
Latest articles
AI search and visibility
How to Measure Branded Search in Google Search Console
Measure searches for your exact business name, check which URLs Google showed, and compare equal periods in Search Console.
3 min read
AI search and visibility
How to Compare Two Landing Pages for SEO
Compare the HTML titles, headings, descriptions, and indexing signals of two pages, then choose one edit to verify and measure. Includes Réson’s actual public profile audit.
3 min read
AI search and visibility
Comment analyser Google Search Console pour une PME
Une méthode pour comparer deux périodes, relier les recherches aux bonnes pages et choisir une amélioration à mesurer.
3 min read
Small business marketing
How to Build a B2B Prospect List from Scratch
A research brief, a real industrial pump example, and a simple shortlist structure your team can verify before outreach.
3 min read
AI search and visibility
How to Check if Your Website Is on Google
Find out whether Google has indexed your site, what your sitemap can tell you, and what to fix when customers cannot find your business by name.
3 min read
Inside Réson
How We Replaced 20 Article Cover Images in Réson
How we refreshed the Eternal Gardens Journal’s 20 covers, checked real listing crops, and verified every new image on its published page.
3 min read
Bilingual marketing
Bilingual marketing in Canada: a small-business workflow
Most Canadian small businesses want to reach both English- and French-speaking customers, but stop because they think it takes twice the time. Here is a practical workflow to create English and French marketing from one set of business facts.
11 min read
Small business marketing
Plan marketing PME au Québec : modèle et plan sur 90 jours
Un plan marketing de 40 pages finit souvent dans un tiroir. Voici un modèle d'une page pensé pour les PME québécoises et une feuille de route concrète sur 90 jours pour publier et relancer vos clients sans y passer vos fins de semaine.
11 min read
Bilingual marketing
LCAP courriel PME et Loi 25 : le guide pratique au Québec
Envoyer une infolettre ou un courriel de prospection au Québec demande de respecter à la fois la Loi 25 et la LCAP. Voici le parcours concret, de la case à cocher jusqu'au lien de désabonnement, avec des modèles prêts à copier.
11 min read
Small business marketing
Follow-up email templates for small businesses: 8 that get replies
Most small business follow-ups get ignored because they ask the client to do the thinking. Here are eight short follow-up email templates you can copy today, along with timing rules and Canadian CASL guidelines.
11 min read
AI search and visibility
ChatGPT for small business marketing: what works and fails
ChatGPT is great for brainstorming angles, drafting rough copy, and rewriting notes. It fails when you expect it to remember verified business facts, produce on-brand graphics, or run a marketing calendar.
10 min read