Réson
Plain-language guides to AI marketing, AI search visibility and bilingual marketing for small businesses in Canada.
Small business marketing
Telling an AI to sound 'friendly and professional' only gives you stiff, generic copy. Here is how to build an AI brand voice from your real writing, your banned words, and your verified business facts.
9 min read
Small business marketing
Most Google Business Profile guides still recommend tactics that can get your listing suspended or refer to features Google retired in late 2025. Here is a practical, rule-compliant checklist for Canadian small businesses, plus a 15-minute weekly routine.
10 min read
Small business marketing
Jasper's entry plan now caps you at one seat and two brand voices before pushing you to a custom enterprise contract. Here is how the main alternatives compare on price, facts, and daily workflow.
12 min read
Small business marketing
Most small businesses do not need enterprise drip software. Start by automating recurring drafts and follow-up reminders while keeping final approval in your own hands.
8 min read
Small business marketing
Before your Canadian business sends a marketing email or text, you need four things: verifiable consent, complete sender identification, a working unsubscribe link, and a timestamped record. Use this practical checklist to review your setup in ten minutes.
6 min read
Bilingual marketing
Corrigez la fiche Google et les pages locales de votre PME, puis suivez les appels, les demandes et les réservations.
4 min read
Bilingual marketing
Une méthode pour tester un outil de marketing IA avec une vraie tâche, en tenant compte du français, des données et des courriels.
4 min read
Inside Réson
Réson is an AI marketing workspace for small businesses in Canada and Québec. Here is what it does, what it doesn't do yet, what it costs and how it treats your data.
6 min read
AI search and visibility
See what the original GEO study measured, then run a small test on a page your customers already need.
4 min read
AI search and visibility
Google says there are no extra requirements for AI Overviews. Here is what that means for a small business, from robots.txt to your Business Profile.
7 min read
AI search and visibility
What OpenAI actually says about ChatGPT search, and four fixes that make your own pages the source: crawler access, citable sentences, consistent profiles and FAQs.
7 min read
Small business marketing
Compare AI marketing tools on one real task, with a printable scorecard for cost, quality, privacy and approval.
4 min read
