RésonMarketing automation for small business: what to automate first
Most small businesses do not need enterprise drip software. Start by automating recurring drafts and follow-up reminders while keeping final approval in your own hands.
8 min read
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RésonCASL compliance checklist for Canadian small businesses
Before your Canadian business sends a marketing email or text, you need four things: verifiable consent, complete sender identification, a working unsubscribe link, and a timestamped record. Use this practical checklist to review your setup in ten minutes.
6 min read
RésonSEO local au Québec : les premières vérifications
Corrigez la fiche Google et les pages locales de votre PME, puis suivez les appels, les demandes et les réservations.
4 min readfr
RésonQuel outil IA marketing choisir pour une PME au Québec ?
Une méthode pour tester un outil de marketing IA avec une vraie tâche, en tenant compte du français, des données et des courriels.
4 min readfr
RésonRéson AI: what it is, what it does and what it costs
Réson is an AI marketing workspace for small businesses in Canada and Québec. Here is what it does, what it doesn't do yet, what it costs and how it treats your data.
6 min read
RésonHow to rank in Google AI Overviews: a small-business guide
Google says there are no extra requirements for AI Overviews. Here is what that means for a small business, from robots.txt to your Business Profile.
7 min read
RésonGenerative engine optimization for small businesses
See what the original GEO study measured, then run a small test on a page your customers already need.
4 min read
RésonHow to get your business cited by ChatGPT: what OpenAI documents, and four fixes
What OpenAI actually says about ChatGPT search, and four fixes that make your own pages the source: crawler access, citable sentences, consistent profiles and FAQs.
7 min read
RésonAI marketing tools for small business: a practical test
Compare AI marketing tools on one real task, with a printable scorecard for cost, quality, privacy and approval.
4 min read
RésonAI visibility checker: how to test what AI says about your business
How to check what AI assistants say about your business: the questions to ask, the five things to record, and how to read an answer claim by claim.
7 min read
RésonHow to build an AI content calendar in an afternoon
Use one business goal to plan a month of posts, with a sample calendar and an approval routine.
4 min read
What is Michael Faraday famous for? Induction, the motor and more
Faraday found electromagnetic induction in 1831, made electricity produce steady motion in 1821 and gave 19 series of Christmas Lectures. Here is each discovery, explained.
7 min read
Hildegard of Bingen's music: the songs, the Ordo Virtutum and where to listen
Hildegard wrote about 70 chants and the first known morality play, where everyone sings but the Devil. Here is what her music sounds like and where to hear it.
7 min read
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Réson · 50 articles
Plain-language guides to AI marketing, AI search visibility and bilingual marketing for small businesses in Canada.
Eternal Gardens · 20 articles
Stories, ideas and history from the people behind Eternal Gardens: philosophers, inventors, legends and the worlds you can build with them.
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